NSI

Your Brand. Your Tools. Your Website.

We build it, you own it. No lock-in contracts, no proprietary platforms, no monthly hostage fees.

NSI vs. The Typical Agency

FeatureTypical AgencyNorth Star Integrations
Website CodeYour plumbing website on their proprietary CMSYour plumbing website on open-source code you own
Domain & HostingRegistered under the agency’s accountYour name, your account, your control
Design AssetsSame contractor template shared across clientsCustom-built for your specific trade business
Contracts12–24 month lock-in agreementsMonth-to-month retainer, cancel anytime
If You LeaveYou lose your website and start overYou keep everything — code, domain, data
Changes & UpdatesHidden fees for every service area pageCovered by your transparent retainer
Data & AnalyticsAgency controls your Google accountsAll accounts are yours from day one

14.6%

SEO lead close rate — 8.6× higher than outbound marketing. Your website is your best salesperson.

Intergrowth, 2025

How the Retainer Works

Your website is built as a one-time project. Once it launches, you own every file.

The optional monthly retainer covers ongoing management: hosting oversight, security updates, content changes, performance monitoring, SEO maintenance, and technical support.

Think of it like hiring a property manager for a building you own — they handle the day-to-day so you can focus on your business, but the building is always yours.

Technical Maintenance

Framework and dependency updates, security patches, uptime monitoring, and performance optimization.

Content & SEO

Content changes, new page creation, keyword tracking, search ranking reports, and local SEO maintenance.

Support

Priority response times, monthly performance reports, and quarterly strategy calls to align your site with business goals.

Common Questions

Yes, 100%. Your contractor website is built with open-source technology (Next.js, React, Tailwind CSS) and the complete source code is yours. It lives in a GitHub repository under your account.

Nothing changes. Your website keeps running with all your service area pages, emergency CTAs, and lead forms intact. You own the code, the domain, and the hosting account. Hire any developer to continue.

You do. We’ll help you register it if needed, but it’s registered under your name and your account. You have full DNS control.

The code is yours, so technically yes. For most contractors, the monthly retainer covers all changes — adding new service areas, updating seasonal offers, adding project photos — so you don’t have to touch code.

Wix and Squarespace own the platform your site runs on. If you stop paying, your site disappears. With NSI, your contractor site is custom-built and deployed to your own hosting account. Cancel our retainer and your site keeps running.

Hosting management, security updates, performance monitoring, content changes, SEO maintenance, and priority support. It’s transparent — no hidden fees for adding a new service area page or updating your emergency CTA.

Last updated: April 2026

Ready to own your digital presence?

Book a Free Consultation

Launch pricing available — book a free consultation to discuss your project.